Milo

The freestanding clothes rack

The clothes rack is not just a simple object for hanging jackets and coats, but a furnishing accessory that can add a touch of style and personality to your home’s entryway.

The brief

Our research focused on a piece with a minimalist design, capable of combining aesthetics and functionality, conveying a sense of lightness in its form while ensuring a solid and durable structure.

Weave of style

Our research focused on a piece with a minimalist design, capable of combining aesthetics and functionality, conveying a sense of lightness in its form while ensuring a solid and durable structure.

The project timeline

We’re launching the Call dedicated to the freestanding clothes rack.

The project timeline

We receive over 130 projects and select 4 finalists.

The project timeline

We ask the Community to choose the most interesting project.

The project timeline

We work on the prototype with technicians and craftsmen, testing a new machine to build the first pieces. Together with the designer, we implement several changes until we achieve the final prototype.

The project timeline

Everything is ready, all that's missing is the name. We receive your suggestions and select three to put to a vote. The winning name is “Milo”.

The project timeline

Milo is now available for purchase.