Maru

The modern shoe rack

This Call for Ideas was specially conceived to be presented during the 2024 Milano Design Week. An initial, broader selection was physically showcased in our exhibition space in the Isola district, allowing design lovers to vote in person for the very first time.

The brief

The brief stems from new living needs. Shoes, once always hidden away, now take centre stage in a more dynamic lifestyle, reflecting a shift in our daily habits. The focus was therefore on finding a practical, beautiful, and functional solution—not the shoe rack of the future, but simply the one that was still missing in the present.

A new home for your shoes

The brief stems from new living needs. Shoes, once always hidden away, now take centre stage in a more dynamic lifestyle, reflecting a shift in our daily habits. The focus was therefore on finding a practical, beautiful, and functional solution—not the shoe rack of the future, but simply the one that was still missing in the present.

The project timeline

We’re launching a call for the creation of a modern shoe rack.

The project timeline

We receive a large number of projects and select the finalists.

The project timeline

We ask the Community to choose the most interesting project.

The project timeline

We create the first prototype.

The project timeline

The Community chooses the name: the desk will be called Maru.

The project timeline

Maru is now available for purchase.

Buy Maru

See all
New arrival
Maru - Shoe RackMaru - Shoe Rack
Maru - Shoe Rack Sale price€209
Shell White (RAL9001) Graphite Black (RAL9011) Terracotta (RAL3012) Vanilla (RAL1001) Fossil Green (RAL7033) Cinnamon (RAL8000) Shell White (RAL9001) Graphite Black (RAL9011) Terracotta (RAL3012) Vanilla (RAL1001) Fossil Green (RAL7033)
New arrival
Maru - Shoe RackMaru - Shoe Rack
Maru - Shoe Rack Sale price€209
Shell White (RAL9001) Graphite Black (RAL9011) Terracotta (RAL3012) Vanilla (RAL1001) Fossil Green (RAL7033) Cinnamon (RAL8000) Shell White (RAL9001) Graphite Black (RAL9011) Terracotta (RAL3012) Vanilla (RAL1001) Fossil Green (RAL7033)
New arrival
Maru - Shoe RackMaru - Shoe Rack
Maru - Shoe Rack Sale price€209
Shell White (RAL9001) Graphite Black (RAL9011) Terracotta (RAL3012) Vanilla (RAL1001) Fossil Green (RAL7033) Cinnamon (RAL8000) Shell White (RAL9001) Graphite Black (RAL9011) Terracotta (RAL3012) Vanilla (RAL1001) Fossil Green (RAL7033)
New arrival
Maru - Shoe RackMaru - Shoe Rack
Maru - Shoe Rack Sale price€209
Shell White (RAL9001) Graphite Black (RAL9011) Terracotta (RAL3012) Vanilla (RAL1001) Fossil Green (RAL7033) Cinnamon (RAL8000) Shell White (RAL9001) Graphite Black (RAL9011) Terracotta (RAL3012) Vanilla (RAL1001) Fossil Green (RAL7033)
New arrival
Maru - Shoe RackMaru - Shoe Rack
Maru - Shoe Rack Sale price€209
Shell White (RAL9001) Graphite Black (RAL9011) Terracotta (RAL3012) Vanilla (RAL1001) Fossil Green (RAL7033) Cinnamon (RAL8000) Shell White (RAL9001) Graphite Black (RAL9011) Terracotta (RAL3012) Vanilla (RAL1001) Fossil Green (RAL7033)
New arrival
Maru - Shoe RackMaru - Shoe Rack
Maru - Shoe Rack Sale price€209
Shell White (RAL9001) Graphite Black (RAL9011) Terracotta (RAL3012) Vanilla (RAL1001) Fossil Green (RAL7033) Cinnamon (RAL8000) Shell White (RAL9001) Graphite Black (RAL9011) Terracotta (RAL3012) Vanilla (RAL1001) Fossil Green (RAL7033)
New arrivalSave 5%
Maru - Set of 2 Shoe Rack ModulesMaru - Set of 2 Shoe Rack Modules
Maru - Set of 2 Shoe Rack Modules Sale price€397 Regular price: old price€418
Shell White (RAL9001) Graphite Black (RAL9011) Terracotta (RAL3012) Vanilla (RAL1001) Fossil Green (RAL7033) Cinnamon (RAL8000) Vanilla (RAL1001) and Cinnamon (RAL8000) Shell White (RAL9001) Graphite Black (RAL9011) Terracotta (RAL3012) Vanilla (RAL1001) Fossil Green (RAL7033)
New arrivalSave 5%
Maru - Set of 2 Shoe Rack ModulesMaru - Set of 2 Shoe Rack Modules
Maru - Set of 2 Shoe Rack Modules Sale price€397 Regular price: old price€418
Shell White (RAL9001) Graphite Black (RAL9011) Terracotta (RAL3012) Vanilla (RAL1001) Fossil Green (RAL7033) Cinnamon (RAL8000) Vanilla (RAL1001) and Cinnamon (RAL8000) Shell White (RAL9001) Graphite Black (RAL9011) Terracotta (RAL3012) Vanilla (RAL1001) Fossil Green (RAL7033)
New arrivalSave 5%
Maru - Set of 2 Shoe Rack ModulesMaru - Set of 2 Shoe Rack Modules
Maru - Set of 2 Shoe Rack Modules Sale price€397 Regular price: old price€418
Shell White (RAL9001) Graphite Black (RAL9011) Terracotta (RAL3012) Vanilla (RAL1001) Fossil Green (RAL7033) Cinnamon (RAL8000) Vanilla (RAL1001) and Cinnamon (RAL8000) Shell White (RAL9001) Graphite Black (RAL9011) Terracotta (RAL3012) Vanilla (RAL1001) Fossil Green (RAL7033)
New arrivalSave 5%
Maru - Set of 2 Shoe Rack ModulesMaru - Set of 2 Shoe Rack Modules
Maru - Set of 2 Shoe Rack Modules Sale price€397 Regular price: old price€418
Shell White (RAL9001) Graphite Black (RAL9011) Terracotta (RAL3012) Vanilla (RAL1001) Fossil Green (RAL7033) Cinnamon (RAL8000) Vanilla (RAL1001) and Cinnamon (RAL8000) Shell White (RAL9001) Graphite Black (RAL9011) Terracotta (RAL3012) Vanilla (RAL1001) Fossil Green (RAL7033)

Call archive

October 2024: Dude, the side table
January 2024: Maru, the shoe rack
November 2023: Arca, the little things basket
September 2023: Lirio and Delfi, the bedside tables
December 2022: Milo, the coat hanger
March 2023: Littera, the desk