It is only with you that all this is possible.
You and the design lover community are a fundamental part of Hiro. Your preferences define which furniture items to create, because only by listening to you can we produce products in small series, without the need for large warehouse stocks. Being “design” also means giving the right value to resources and their use, without wasting them.
The secret of our name
The word Hiro comes from the combination of HOT and IRON, the perfect synthesis of what we do every day. Metal is an incredible raw material, but it has a flaw: it is cold and hard. To shape it, heat is needed, but when it cools down, it risks feeling too "industrial" for the cozy environment of a home.
Our challenge started right here: how to make such a rigid and severe material warm and vibrant? We found the answer in design. Through softer shapes, clean lines, and a lively color palette, we give our creations a unique character, making them perfect for your living spaces.
We didn’t just work the metal; we changed its perception forever.
STEP 1
Call for Ideas
We periodically ask designers and creative minds to design new metal objects with an iconic and modern style that are simply unique. The theme is always different, depending on the time of year and the needs of the moment.
Find out more
STEP 2
Word to the Community
Once we have received hundreds of proposals, we select the best ones and tell them through newsletters and social channels, leaving the last word to the tastes of each design lover. A path that leads to producing the object that is not only the most desired, but also and, above all, the most useful. We want the final product to be a meeting between our proposal and the needs of the Community.
STEP 3
What do we call it?
Once the product has been chosen, before starting production, all that remains is to decide on the name. Also in this case you and the Community come into play, we ask them to contribute with the choice of the name, as well as the colors to be produced and any variations. Down to the final details, the product is made together with you.
Vision
We want to contribute with our furniture items to a world where the consumption that makes us happy also increases the positive impact of the choices we make.
Vision
We want to contribute with our furniture items to a world where the consumption that makes us happy also increases the positive impact of the choices we make.
Mission
We create beautiful and functional objects that we truly need, through a style not influenced by the usual big brands.
Mission
We create beautiful and functional objects that we truly need, through a style not influenced by the usual big brands.
Our values
Relation
We are an Italian company, we believe in human relationships and in the importance of collaboration that generates innovation.
Availability
We believe in the value and potential of the opinions expressed by those who purchase our products. We are committed to always reciprocating their expectations through open, attentive and thoughtful communication.
Responsibility
We place great significance on the impact of the choices we make. This is why we produce only with the positive opinion of our Community, completely in Italy, avoiding overproduction.
Every year thousands of furnishings and accessories, presented at fairs or photographed for catalogues, remain prototypes or unsold products. Public feedback is the tool to combat excess production that is not good for design. We believe in the direct relationship with our community, which is essential in deciding whether to start a project, produce it and put it on sale.
Manuele Perlati
Founder
The most loved by the Community
Unique pieces, 100% Made in Italy, designed to make every corner of your home special.
Brand Ownership and Authorized Distribution
HIRO is not just our name. It is the brand with which we sign each product. Everything you find on this site bears our name: HIRO.