16-21 April 2024

See you at Milan Design Week

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Experience the beautiful season

Discover the selection

Furnish your home

Give space to creativity

Let yourself be inspired

Comodino Lirio

Armonia perfetta

Vedi ora

Arreda il tuo ingresso

Intreccio ed equilibrio

Scopri Milo
Design is a matter of choice
A young and dynamic company, Hiro shares the creative and production process with a community of enthusiasts and experts, in order to create products with characteristics defined together with the end consumer.
We believe in feedback from our public as a tool to combat excess production that is not good for design. For this reason, for an absolutely current and central topic such as smart working, we thought of an open call and our public as judges.
Hiro's project on smart working is a project that focuses on quality and popular vote, demonstrating that the two things are not in contradiction, because the judgment of non-experts is arrived at after a selection by jurors and experts.
Founder Manuele Perlati started from the difficulties encountered by designers in tackling the world of production and thought of an effective solution. This is how Hiro was born, the Italian start-up that selects the most interesting and promising design projects and puts them into production to then sell them online.
From "contractors" to innovators of "democratic design". The story of a small carpentry shop from the 1980s that specializes in the production of shelves and furniture for large groups and lets potential customers choose the models.

A design for people, by people

We promote a democratic design that actively involves our Community in the creation of refined and functional furnishings, thus promoting greater awareness of their choices.

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A circle that closes

After the high, low, round, table, railing and wall versions, comes the square-based plant stand.

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Do you do design?

Participate in the Call for Ideas to realize your project and make your talent known to our Community.

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