Hiro, Your design side.
Participate in the creation of unique design objects. At Hiro, design lovers like you decide which objects to produce and their characteristics. We periodically launch proposals to our community who decide like a true creative director.
At the end of the process, we offer a preview of unique objects, made in small series in our workshops, completely made in Italy.
WITHOUT YOU, NONE OF THIS WOULD BE POSSIBLE.
Our vision
Sharing the creative and production process with the customer, in order to create products with characteristics defined together with the final consumer.
Our mission
Producing objects that the end consumer really needs and built with the characteristics expressed by a large part of design lovers.
We believe in the strength of the opinion of the design enthusiast who represents the user of our objects. We want to make available to design enthusiasts objects that otherwise would not be produced for (alleged) "market opportunities". We want to distribute a style that is not mediated by the usual big brands.
To do this we:
1. We select established or emerging designers
2. We periodically propose the production of new items to a community of enthusiasts
3. We ask the community to define the characteristics of the objects
4. We produce only with the positive opinion of the community, in limited series and entirely in Italy
Hiro was born in 2018 after two years of incubating the initial idea.
It developed as an offshoot of the Penta Systems company which has been working metal furnishings for shops for forty years.
“Hiro is a young company, born to give space to proposals that would otherwise struggle to find space in traditional channels and to get the attention of big companies. At Hiro we believe in the potential of design, but we also believe in the judgment of our community, which is essential in deciding whether to start a project, produce it and put it up for sale. Every year thousands of furnishings and accessories presented at fairs or photographed for catalogs remain prototypes or unsold products. We believe in the feedback from our audience as a tool to combat excess production that is not good for design. For this reason, for an absolutely current and central theme such as smart working, we have thought of an open call and our public as 'judge', guaranteeing however the first filter of a jury of experts who will decide which projects, among all those received, will be put to a vote
Manuel Perlati, CEO
“Hiro is a young company, born to give space to proposals that would otherwise struggle to find space in traditional channels and to get the attention of big companies. At Hiro we believe in the potential of design, but we also believe in the judgment of our community, which is essential in deciding whether to start a project, produce it and put it up for sale. Every year thousands of furnishings and accessories presented at fairs or photographed for catalogs remain prototypes or unsold products. We believe in the feedback from our audience as a tool to combat excess production that is not good for design. For this reason, for an absolutely current and central theme such as smart working, we have thought of an open call and our public as 'judge', guaranteeing however the first filter of a jury of experts who will decide which projects, among all those received, will be put to a vote
Manuel Perlati, CEO
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