James Ed




Tuscan designer born in 1991, graduated in industrial design at the Faculty of Architecture in Florence. During his career he collaborates with some important professional studios, such as Studio Memo, Denis Guidone and Egidio Panzera.

Tackle projects on different scales by experiencing the design process in its entirety. He works first in Florence and then in Milan, where he moves to develop product projects and furnishing accessories.
His approach, always with an eye to the past, is a continuous search for inspirations and intuitions that come from different worlds, with attention to detail and the balance between function and aesthetics.

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8 products

Dinetta indoor bench - Green FossilDinetta indoor bench - Green Fossil
Dinetta indoor bench - White ShellDinetta indoor bench - White Shell
Dinetta interior bench - CinnamonDinetta interior bench - Cinnamon
Dinetta indoor bench - Graphite BlackDinetta indoor bench - Graphite Black
Dinetta interior bench - TerracottaDinetta interior bench - Terracotta
Dinetta indoor bench - Basalt GrayDinetta indoor bench - Basalt Gray
Dinetta interior bench - VanillaDinetta interior bench - Vanilla
Dinetta indoor bench - Beige LuxorDinetta indoor bench - Beige Luxor
Design is a matter of choice
I founded Hiro to give space to proposals that had no place in traditional channels, I opened the factory to bring you all inside the workshops, to decide what and how to build, to observe sheet metal and tubes transformed into unique objects. Come with us to discover the Hiro world.

Manuele Perlati
Founder